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Disney brings its brands to TikTok Shop for holiday season

Disney will promote items from its properties including Pixar, Marvel and Star Wars on TikTok Shop from November 4-10.

By Bussinn Staff ยท Oct 29, 2026 ยท 1 min read
Image: tubefilter.com

Disney is partnering with TikTok Shop for a week-long promotion during the upcoming holiday season. The entertainment company will use Super Brand Days, a campaign format that combines advertising, creator content and TikTok Shop listings to drive sales.

Disney fans can shop the promotion between November 4-10. Offers will span multiple Disney properties including Pixar, Marvel and Star Wars. Some items featured in the TikTok promotion will arrive at the official Disney store after the Super Brand Days campaign ends.

Other brands participating in Super Brand Days include Old Navy and Crocs. The campaign format first appeared in 2024 and has been a key driver of holiday season sales for TikTok.

Last year, November and December were strong months on TikTok Shop. On Black Friday weekend alone, TikTok's U.S. sales topped $500 million. The partnership follows a deal announced earlier this year that gave TikTok users the license to use characters from Disney properties.

#Disney#TikTok

Source: tubefilter.com

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