MrBeast appoints Michelle St. Jacques as first CMO of Beast Industries
Michelle St. Jacques will oversee marketing across Beast Industries while continuing to lead the consumer goods business.
MrBeast has appointed Michelle St. Jacques as the first chief marketing officer of Beast Industries. St. Jacques has served as president of consumer goods at the company since February and will take on additional marketing responsibilities while continuing in that role.
CEO Jeff Housenbold informed employees about the appointment in an internal memo. He said the company considered external candidates before deciding to promote St. Jacques. She will be based in Chicago.
St. Jacques will oversee marketing across the MrBeast brand and its business operations, including brand positioning, partnerships and customer acquisition. Before joining Beast Industries, she held senior marketing positions and worked with brands including Dove, Heinz, Miller Lite and Coors Light.
The appointment comes as Beast Industries expands beyond MrBeast's YouTube presence. His YouTube channel has more than 524 million subscribers. Housenbold identified e-commerce and performance marketing as areas where the company could strengthen customer acquisition and retention efforts.
Source: storyboard18.com
