MrBeast names Michelle St. Jacques as first chief marketing officer
The YouTuber's company promoted St. Jacques from her role as president of consumer goods at Beast Industries.
MrBeast has named his first chief marketing officer, Business Insider exclusively learned. The YouTuber's company promoted Michelle St. Jacques to the role.
St. Jacques has served as president of consumer goods at Beast Industries since February. In that role, she oversaw Feastables, MrBeast's snack and candy company.
In her new role, she will add marketing duties for the holding company while continuing to oversee consumer goods. She is based in Chicago.
Beast Industries started the search for a CMO earlier this year. The move reflected the company's growing ambitions as it expands beyond its core operations.
Source: businessinsider.com
