M&S worker Kathryn Turner becomes TikTok star with 26.6 million views
The 56-year-old Director of Product Development has amassed over half a million followers since May.
Kathryn Turner has amassed more than half a million followers online since May, garnering 26.6 million views on TikTok. The 56-year-old works as M&S's Director of Product Development and posts videos presenting new products from the aisles.
Her trademark opening begins with "Hi, I'm Kathryn Turner, Director of Product Development" and every video sees snacks go viral. Nigella Lawson, Stormzy, Ian Wright, Vicky McClure, Gemma Collins, AJ Odudu and Carrie Johnson all follow her account. Heartstopper's Joe Locke wrote "I love you Kathryn Turner" under one of her videos.
Her selling power was recently compared to US influencer Kylie Jenner. After her post on M&S's mango grapes, a record two million units sold in a month. Her first viral hit was for the Red Diamond Strawberry & Creme Sando last summer, which racked up 12.6 million views and 38.6k likes on Instagram.
Scott Guthrie, director of the Influencer Marketing Trade Body, said Gen X accounts for 27 per cent of global spending and 31 per cent of the global population, yet only around five per cent of creator marketing budgets target this segment. Fans have called for her to receive an OBE and some plan to dress as her for Halloween.
Source: thesun.co.uk
