Red Bull India partners with Team Apex Gaming
The energy drink company expanded its existing relationship with founder Jonathan Amaral to cover the organisation's BGMI and Free Fire rosters and content creators.
Red Bull India has announced a product partnership with Team Apex Gaming, the esports organisation founded by Jonathan Amaral. The deal covers the organisation's competitive rosters in Battlegrounds Mobile India and Free Fire, along with its network of gaming content creators.
The partnership extends an existing arrangement between Red Bull and Amaral, who has been a Red Bull Player for three years. Red Bull had already worked with individual Team Apex Gaming personalities before the wider agreement, including Siddhant Joshi in the company's MAX vs 100 karting challenge.
Amaral founded Team Apex Gaming in April. The organisation has grown to more than 920,000 followers on Instagram in six months, making it India's most-followed esports organisation. The release credited that growth to the organisation's competitive rosters and established creators.
Amaral said he has had some of his most memorable experiences through his Red Bull partnership. He added that having Red Bull support Team Apex Gaming means a lot as he begins this new chapter, and he is excited to bring bigger gaming experiences to fans across India.
The partnership adds to Red Bull India's existing activity in the country's gaming scene. The company already works with GodLike Esports and counts Ankit Panth and Techno Gamerz among its Red Bull Players.
Source: invenglobal.com
